Does your website have outdated elements? Is it losing traffic or loading slowly? These common issues indicate that it is time to redesign your website. Here are six reasons to update your brand’s website ASAP.
1. Slow Loading Time
If your website takes a long time to load, it is definitely time for a redesign. Statistics show that if your website takes longer than 5 seconds to load, visitors will lose interest and seek out another option. By having quick load times, you not only provide your web visitors an added convenience, but you entice them to navigate your web pages and learn more about your business or products. Having a faster website is a simple way to increase contact and purchase conversions.
2. Poor Navigation
Poor navigation will also cause users to navigate away from your site. If your navigation section is overwhelmed with links, or if finding specific information is difficult, it is time to redesign. This is another simple way to increase contact and purchase conversions. When a potential customer is trying to find your store, they expect a quick and easy way to access your store address, and a phone number. This goes for e-commerce websites as well. Customers will only attempt to find a product very few times before clicking away to another store. If you want a successful website, you need to conquer the balance of attractive design, and strategic placement.
3. Low Traffic
Has your website been losing traffic or developed a high bounce rate? If so, it is likely that the design of your website is not impressing potential customers. A redesign can improve the elements that are pushing visitors away. Low traffic can occur for several reasons such as design, or navigation as we mentioned above. Aside from that, poor integration of necessary SEO elements can cause your website to be hard for potential customers to find.
4. Social Media Integration
Another great reason to redesign your website is to integrate social media. At the very least, you should include links to your profiles on various social networks, but adding social sharing tools can increase engagement even more. Social media is bigger than ever before, and consumers almost expect your business to be on social networking. Many statisticians even believe that social media searching will surpass search engines. By including social media with your new design, you make sure that your business is covered in all areas.
5. Mobile Optimization
With mobile device usage continuing to rise, it is more important than ever to optimize your website for mobile devices. Design techniques such as responsive web design will ensure that your website can be read on all devices. By including web apps that are accessible on a desktop computer, and mobile devices, you can provide extra functionality for your customers that will make your business appear more favorable.
6. New Brand Image
If your company is going through a major rebranding process, it is time to update your website to reflect that. Your business is growing, why shouldn’t your website? This can be as simple as changing your logo, colors, and your online content to reflect your new brand, or as complex as switching website platforms and implementing a design overhaul.